On the ‘Aid Industry’ and the incentive for change, or How drastically ones viewpoint can change in 12 months
In November 2010 I submitted the essay below, exactly as I have published it here, as part my Masters degree in Africa and International Development. I believe it demonstrates an idealistic, pessimistic and slightly naive view of development aid and the so-called industry that surrounds it. One year on, in November 2011 I accepted a job offer with an International Development consultancy firm near London - in short, I became one of the Western constituents of aid that I criticise in this essay. Soon, I will write futher on how my perspective on aid and development has changed since taking up my new job, but for now, I present the original essay here. Comments and opinions welcome…
This paper seeks to confirm the statement by Van de Walle that aid’s real constituencies in the west are those involved in the so-called ‘aid industry’ (Van de Walle, 1999: 351). The claim in this paper is based primarily on definition of a constituency and the concepts that go with it: accountability, representation and benefit. A discussion of this idea will follow as well as an exploration of the claim that the western public could also form a constituency of aid given that they are, in a sense, represented by the projects that aid facilitates, can demand accountability and benefit from aid in a more selfless way than those in the aid industry (Maren, 1997:11). The public lack the selfish incentives against changes in aid policy that exist in the aid industry and as such are more likely to want aid to be used effectively. Public knowledge about aid is, however, limited and as such it is necessary to make information on development and aid more readily available, a programme of development education is also desirable in order to facilitate a more informed opinion by the public as to how aid money is spent.
In his paper ‘Aid’s Crisis of Legitimacy’, Van de Walle (1999) identifies, as the constituencies of aid in the west, the groups of people who live off aid’s resources. Van de Walle’s statement differentiates between aid as an entity (the money and the activities undertaken in the name of aid) and the people and organisations he calls the constituency of aid. As constituents these people benefit from aid via their salaries and opportunities for career advancement (Martens, 2005: 656) and are represented by it in the sense that such organisations and individuals are defined by aid’s existence. There is also an element of accountability: those who work in the aid industry undergo a process of evaluation, assessing aid constantly to measure effectiveness (Van de Walle, 1999: 342). The problem is that as a group these people have no incentive to change anything about the way aid works. As mediators between donor governments and recipients their position is tentative (Martens, 2005: 643-645) since more direct cooperation between donor and recipient would render the aid industry obsolete. In this sense, aid agencies can be thought of as service providers or as businesses. Indeed, in much of the literature about aid, the collection of agencies, NGOs, consultants and so on is referred to as the aid ‘industry’. Using such terms to describe aid agencies and associated bodies characterises them as organisations which are necessarily concerned with survival and of gaining a good market share (Therien & Lloyd, 2000: 31). Given this characterisation one might wonder about the legitimacy of numerous reports and assessments of aid that have been conducted by those in the industry over the years. There exists pressure from critics of aid to drastically change the way that it is implemented and some of these critics even advocate getting rid of aid altogether (Moyo, 2010: preface). Despite this pressure, and while many of reports by aid agencies concede that improvements need to be made, none would be so bold as to advocate getting rid of it, nor even drastically altering the way in which aid is implemented. Indeed, most use such reports as a way to cement their position in the aid process (Van de Walle, 1999: 342) and to argue that any changes in the way aid was delivered would require their continued presence (Ostrom et al, 2002: 44). This motivation for survival is what Van de Walle is referring to when he talks of a lack of incentives for change.
The World Bank report ‘Assessing Aid’ provides a good illustration of the point that aid agencies use such publications to legitimise their position. The report admits that while aid tends to be ineffective there is a correlation between aid and growth in countries with good policies. The recommendation of this report is that aid should be provided on a more selective basis (Morrissey, 2000: 371). While this report appears to be very critical of aid it also seeks to convey a positive message that aid can work (Morrissey, 2000: 373) and as such maintain a place for aid and it’s constituencies (Van de Walle, 1999: 342). In addition to and despite claims that selectivity (and, indeed, other strategies to improve aid effectiveness) will be implemented it is unlikely that they will do so. While not specifically about selectivity, a report by SIDA in 2002 on sustainability of aid projects offers an interesting insight as to the attitude of those in the aid industry. The authors admit that although they found a need for changes in the way SIDA implements and evaluates its projects in order to make them more sustainable it was unlikely that they would do so citing a lack of incentive as their reason. This lack of incentive stems from the fact that funding for aid agencies is secured, not for successful projects, but for activity in general (Ostrom et al, 2002: 43). In the case of selectivity the level of activity is likely to be less given that aid would only be transferred to countries with good policies. At an individual level too career progression depends on an impressive lending portfolio rather than success of individual projects (Ostrom et al, 2002: 17). In this way career minded individuals in the aid industry may choose to ignore recommendations for selectivity or any other proposed solutions for aid effectiveness since the current system gives them no incentive to do so.
It is important to acknowledge that aid also has constituencies in the developing world. Van de Walle (1999: 351-352) holds that calls for any real change to the way aid is delivered need to come from leaders in Africa, and the developing world in general, since there is no incentive for the west’s current constituencies to do so. The details of how and if this would happen are not up for discussion here, however. If ‘Aid’s real constituencies in the West are groups that live off aid resources’ (Van de Walle, 1999: 351 (emphasis added)) then it is implied that there are additional, possible constituencies in the West. The general public of Western countries represents the most likely possibility in this case. A discussion of this possibility and how the public might affect a change in the way aid works follows here.
That the Western public also counts as a constituency of aid is a statement that is easily demonstrated. As taxpayers whose money eventually goes on to fund aid efforts the public are ‘shareholders’ (Fransman & Solignac-Lecomte, 2004:2) in aid and as such there is an accountability of aid to the public. In addition, the public’s desire to contribute to development is represented via aid efforts in developing countries. It also appears that the public are not only represented by aid and able to hold it accountable but, as constituents of aid, they can also benefit from it. Evidence of this can be found in polls from the 1990s that show that the European public are in favour of development aid as well as, in some cases, being in favour of it being increased (Olsen, 2001: 646). In addition, when surveyed, people in OECD DAC member countries cited reasons such as ‘moral responsibility’, ‘protection of the global environment’ and as being ‘the right thing to do’ for supporting aid flows (Fransman & Solignac-Lecomte , 2004: 1). By contributing tax money and sending money directly to NGOs the Western public fulfil what they regard as their moral responsibility to contribute to development and as such should be considered as a constituency of aid. As constituents, the public should be better placed than others to give their opinion about changes to the way aid is delivered since they are free from the incentives against change that plague the aid industry.
It has already been mentioned that the aid industry, while a legitimate constituency of aid, may not have the interests of aid’s Southern constituencies in mind when reviewing aid effectiveness. Incentives such as gaining more funding, maintaining a good market share and individual career advancement have affected the ability of the aid industry to properly evaluate aid effectiveness (Van de Walle, 1999: 350-351). Van de Walle calls upon aid’s constituency in the South to facilitate change but it may be that there is a lack of incentive here too. In Moyo’s discussion about ending aid to Africa she acknowledges that while Africa should call for this change it is unlikely, in the case of some governments, that they will do so since such action would amount to giving up ‘free money’ (Moyo, 2010: 148). With a policy such as selectivity, as proposed in Assessing Aid, African governments would risk losing out on aid money since donor governments often cannot agree on what good governance or good policy environments are (Moyo, 2010: 55-56). The crucial question is whether or not recipient governments (especially those without good policy environments) would really call for this and risk losing out on aid money. With this in mind it may fall on the Western public to rally for changes to how aid works and how it should be handled. It has been said that aid alleviates the moral conscience of the public by contributing to what those in the West see as the ‘right thing to do’ (Rieff, 1997: 137). Thus the only incentive the public appears to have when they give their support for aid is that it fulfils their moral responsibility to contribute to the development of poorer states. It is from this more selfless standpoint that we might find a more legitimate assessment of aid; one free of incentives and self-serving goals.
The major hindrance to creating a constituency for aid in the Western public is a lack of knowledge. Public support of aid has often said to be ‘a mile wide and an inch deep’ (Smillie, 1999: 72) so despite admirable reasons for supporting continued aid flows the public are, for the most part, unaware of how aid money is spent. As a whole the public tend to lack understanding about development issues (Olsen, 2001: 670 ), are often unaware of current development initiatives such as the MDGs, and tend to overestimate their government’s contributions of ODA (Fransman and Solignac-Lecomte, 2004: 2-3). It would seem that there is a lack of effort by governments contribute to public awareness of aid. Smillie (1999: 73) even suggests that this may be deliberate. As well as being a disappointing state of affairs the public’s lack of involvement with development issues may mean a loss in political will to change ineffective aid policies. It also means that any public pressure to change aid policy can be easily dismissed as uninformed (Therien & Lloyd, 2000: 29). Olsen (2001) found that despite large scale, sustained support for aid, and in some cases, increasing aid there was no link between this public sentiment and changes to aid policy. In fact, in many cases where public support was strong the government actually reduced aid spending (Olsen 2001:670).
In order to create this particular constituency of aid public involvement must be encouraged. Reports published by the OECD state that legitimacy and efficiency of public policies are improved when citizens are involved in the creation of aid policy (Fransman & Solignac-Lecomte, 2004: 2). In order to encourage more public involvement a kind of ‘development education’ (Smillie, 1999: 73) is needed. Facilitating such education will involve many different modalities including governments, schools (Fransman & Solignac-Lecomte, 2004: 2), trade unions, NGOs, the media (Therien & Lloyd, 2000: 35) and even the private sector (Smillie, 1999: 73). Indeed, already, many governments and NGOs have collaborated to introduce development issues into school curricula, and, in addition the governments in Sweden, the Netherlands and Norway have developed strategies for increasing public awareness of these issues (Smillie, 1999: 73-74). The media also play an important role in communicating development issues to the public. In the UK, The Guardian newspaper has dedicated an entire section of its website to development issues: a project which has been made possible through collaboration with other development organisations. Despite this progress it would seem that such initiatives are not high on the agenda.
In the UK, DFID published a quarterly magazine, ‘Developments’, the purpose of which was to stimulate public discussion on international development. However, due to government budget cuts, the publication of this magazine ceased in September 2010 demonstrating the place that development education holds in government priorities. If improved development education programmes were in place then the public could be more informed. The more legitimate standpoint they would then hold would mean that policy makers and aid agencies could not dismiss public opinion on aid. The OECD recommends more systematic monitoring of public opinion when it comes to development policy issues thus one can hope that with further education and more systematic opinion polling (Fransman & Solignac-Lecomte, 2004: 4) the public, as a constituency of aid in the West, can influence aid policy for the better. On a positive note, there appears to be growing effort to convey information about the way aid is implemented to the public (Fransman & Solignac-Lecomte, 2004: 4). However, the fact that initiatives such as DFID’s ‘Developments’ magazine hold such a position in governments’ priorities illustrates that more needs to be done to raise the priority of development education, however, in order to allow the public, as legitimate constituents of aid, to properly engage in debates about aid effectiveness.
It is the case that the general public of western countries are legitimately a constituency of aid. This is in addition to the aid industry, previously identified by Van de Walle, as aid’s constituency in the west. As constituents of aid the public tend to have more incentive to see that aid money is effectively used. This is in contrast to the other constituencies in the west, as well as those identified as constituencies in the developing nations themselves, who may have other priorities and, as such, have limited incentive to affect change. It is proposed here that in order to engage the public in debate about aid effectiveness and thus affect policy change there must be more effort to provide so-called development education. Current efforts to facilitate an increase in knowledge about development issues in the general public are limited but are growing. It is hoped that public engagement in the debate about aid will lead to the adoption of more effective policies and better accountability.

